The comfort and beauty of shopping space greatly affect the number of patronage and stay time of consumers. In order to create more crowds and sales for boutique shops, operators should make more efforts to create a comfortable and beautiful shopping space. Recently, a friend asked: So how to create a comfortable and beautiful shopping space? Next, Yongchuang Yi offers you some suggestions.
I. Beautiful overall decoration
Make use of store layout, merchandise mix, lighting design, color hints and so on to enhance customers'on-site shopping experience. Comfortable shopping environment will increase the time customers stay in stores. The longer the customer stays in the store, the greater the possibility of purchase, which in turn promotes the sales of the store invisibly.
The following illustrations are taken as examples: the storefront takes milky white as the overall tone, under the light of warm yellow lights, so that consumers can feel the warm and comfortable atmosphere, the red logo, so that the whole shop is no longer monotonous, while highlighting the enthusiasm of the brand. LCD screens are hung at the entrance to play specially produced background music or MV clips to greet guests, create atmosphere and display corporate image.
2. Reasonable shelf display design
Whether the spacing between shelf panels is reasonable or not is also an important factor affecting whether consumers can easily find the goods they need and their shopping experience. According to the average height of Chinese women of 1.55 meters, comprehensive space, vision, flat effect and other factors, the shelf finally determines 1.5 meters as the balance point, giving customers the best shopping experience.
Shop display should not only be reasonable in color matching, but also be creative, so that consumers can enjoy a visual feast in addition to shopping. Biduo exquisite Department stores, provide professional planners for you to plan the various display shelf design and placement. Based on ergonomics, scientific planning of space height, channel width and category combination is carried out. Once customers enter the store, they will feel comfortable and atmospheric.
3. High-quality audio-visual experience
When music should be played in stores, what music should be played in which time period, there needs to be a point of convergence. To find this fit point, the premise is to study the appreciation level of target customers, not to meet the needs of all customers, but to make most customers like it, but also to reflect the taste of the store. Only when users are emotionally identified can they be loyal to the brand.
Where can't you buy the same thing? Why do you have to come here, because you bring customers more convenient, more pleasant and more temperate shopping experience. Customers'experience in the store is all-round and 360 degrees. Good experience can prolong customers' stay time and increase purchase opportunities. Every operator should take creating an experience process that exceeds customer expectations as the ultimate goal.
08-15
Which is a good manufacturer of famous inventive shelves in Foshan, Guangdong?
Mingchuang High-quality Shelf Where is the manufacturer of famous creative shelf in Foshan, Guangdong, and the decoration design of famous creative shelf Today, more and more people are joining th
08-13
How about Nomi's home? How to Choose Store Location for NOME Shelf Community Convenience Store
一. Reference Criteria for Store Location There are no less than 10,000 inhabitants in the radius of 1,500 meters, including no less than 1,500 households in the radius of 200 meters. 2. Street-fac
08-12
How to put the supermarket stack? What goods are suitable for stack promotion?
堆頭是一種常見的陳列式促銷,一般有兩種方式:一是突出“黃金”堆頭,二是推出“強勢促銷”。它在提高銷量的同時也能發(fā)揮展示形象的作用。因而,在設(shè)計堆頭的過程中,要特別注意位置的擺放、形狀的創(chuàng)意和各類裝飾,可以突出產(chǎn)品的品牌形象,而且還能盡可能地吸引消費者的“眼球”,也是提升產(chǎn)品銷量的主要因素。?在目不暇接的商品中如何吸引消費者的注意?并讓消費者通過堆頭得到產(chǎn)品的有效信息而做出購買的決定,創(chuàng)造
08-07
How should the storage shelves be maintained and prolonged?
With the development of modern logistics skills, the utilization rate of warehouse shelves is also increasing. Many factors will affect the service life of warehouses, such as temperature, humidity,